Tips to start a restaurant franchise in 4 simple steps in india
Franchising has been the most successful mantra to expand the business faster. With only one outlet in the country, many brands have grown to 1000 via franchising. And, consistent with experts franchising has always given quick and profitable returns. The Indian franchising industry is estimated at $24 bn with an expectation to reach $35 bn by 2020. And, to astonishment over 26 percent of the franchise owners are women within the country. But before you enter franchising there are certain things that require to be digging rightly to attain continuous growth:-
Know your business inside and out: before getting into any quiet deal understand your model first. no doubt franchising has helped people to create an empire but yap it’s very risky if not understood well. Many franchisors who give their franchisee to others always have a background check of the people to assure their business isn’t diluted with other brands.
Know the legalities: India may be a very competitive yet sensitive market to invest in. There are quite a few legalities in the food industry in this country. Starting with bureaucracy (Red Tapism), and operational bribes, to getting the right licenses. apart from legal hurdles and concealment, which are serious hurdles, commercial agents and other intermediaries got to be paid too. So, one needs to be very active to know where he’s putting the right money.
Let’s take an example Talking earlier to Restaurant India, Syed Bilal at the time of bringing Al-Baik, the premium brown roasted chicken family restaurant chain has faced several hurdles. “There were a few hurdles. one among which was overcoming contractual hurdles. Selecting the right site was another difficult task that we had to overcome, provided the competition in the market we have. advertising and media campaigns were a challenge, initially. Now al-baik has 85+ franchise across the countries”.
Choose the proper partner: Getting the proper kind of partner is very crucial in any quiet business. Hence, one must be very particular in screening the right partner. And, with exciting opportunities lingering around the restaurant business, franchising has really set to grow at a continuous pace.
Calculate your total growth: The idea of growth is appealing, but restaurant owners want their business to scale at a reasonable rate and provide good value to customers. There is many restaurants that think the new business model may mean expanding cost, even internationally. But, for others, it can be adding more number to the outlet. Sharing about the same, When a business involves Mulgannon to explore the potential of franchising, the first thing he does is sit down with them and carefully examine their proof of concept. “Before I start with anyone or take them on as a client to make sure your concept with clear and open.”